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AWS Partner Central introduces Partner Lead Prospecting

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AWS·7 days ago · Jul 9, 2026, 04:30 PMFeatureAI-assisted summary

Summary

Introduces AI‑powered Partner Lead Prospecting for ACE‑eligible AWS Partners to auto‑generate sales plays, call scripts, and email outreach
Leverages existing lead enrichment data and integrates partners’ portfolio to deliver ready‑to‑use, industry‑specific messaging, reducing manual research
Available globally via the Leads page in AWS Partner Central console or the MCP server

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