- Added AdsPersonalizationTimeouts and AdsPersonalizationConcurrency parameters to playback configurations for custom ad request timeouts and parallel ADS requests.
- Introduced per‑request, total personalization time budgets and prefetch‑specific timeout settings for live, VOD, and prefetch workflows to improve ad fill rates and startup latency.
- Configuration available through the console, CLI, or SDK in all supported AWS regions.
AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup
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