- MediaTailor adds Yield Optimization to automatically fill unused ad inventory with Amazon Ads during server‑side ad insertion for live streams, at no extra cost.
- Designed for large‑scale live events with brand‑safe controls (price floors, category rules) and can be enabled via API or Console without additional infrastructure.
- Provides CloudWatch metrics and revenue tracking via the APS portal, and is available in all MediaTailor regions.