- Introduced Contextual Bandits (beta) for personalized experiments and added Saved Learnings API to reuse past test insights
- Added new analytics tools: Funnel Metrics, User Journey Explorer, AI‑generated dashboards, and upgraded SQL Explorer with full SQL filtering
- Expanded integrations: Hosted MCP + OAuth, Slack App (beta), EU ingestion server, Targeting Projects, Composable Permissions, Atomic Publishing endpoint, and Adobe Experience Platform data source