- New design guidelines (tab navigation, UX best practices) take effect Jan 1 2025 for Built for Shopify apps.
- Category‑specific criteria (Ads, Affiliate, Analytics, Email, Forms, SMS, Subscriptions) and updated subscription requirements go live July 1 2025.
- Apps must use the latest Shopify App Bridge version for embedding by July 1 2025 or risk losing Built for Shopify status.
Built for Shopify Requirements for embedded apps and apps in marketing categories
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admin.app.intent.link intents now open as a full‑page navigation instead of an overlay modal
Adds cart session attribution and cart attributes for richer checkout data.
Added the `shop_campaign_insights` schema to ShopifyQL, letting apps query campaign performance data using the existing `shopifyqlQuery` field with the `read_reports` scope.