- New category-specific requirements for marketing apps in the Built for Shopify program take effect on July 1, 2025.
- All criteria are required for Ads, Affiliate, Analytics, and Forms apps; Email and SMS marketing apps have selective criteria; Subscription apps must include Customer Account UI extensions.
- Requirements will be enforced during app submission and annual manual reviews; see updated developer documentation for details.
New Built for Shopify requirements for marketing apps – Effective July 1, 2025
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admin.app.intent.link intents now open as a full‑page navigation instead of an overlay modal
Adds cart session attribution and cart attributes for richer checkout data.
Added the `shop_campaign_insights` schema to ShopifyQL, letting apps query campaign performance data using the existing `shopifyqlQuery` field with the `read_reports` scope.