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Part 2: Enhancing the Xero App Store: Curation, upfront pricing, and continuous optimisation

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Xero·Sep 15, 2026, 10:01 PMFeatureAI-assisted summary

Summary

Launched 50+ curated app collections (SEO, seasonal, event spotlights) that drive triple‑digit traffic boosts
Added upfront pricing transparency on app listings, resulting in higher conversion rates
Implemented continuous analytics and UI experiments to optimise search, click and conversion flows

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Official source Last checked Sep 20, 2026, 5:00 AM

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